What Taylor Swift and Others Get Right about Writing and Communication

The song "22" isn't designed to appeal to 22-year olds, it's designed to appeal to the 22-year old in each of us.

Not this:

Instead, this:

There's a partier in all of us and @MileyCyrus finds it in ten seconds.

The poet Mary Oliver tells us not to worry in four lines.

Gordon Brown overlaps ideas and emotions like hands on a clock.