Dear Everybody, Matthew Kobach runs social media for the New York Stock Exchange. He also tweets about social media, marketing, and creativity. I organized and distilled his last 3,000 tweets into a summary of his big ideas, in three parts: Social Media, Marketing, and Life Phil…
Dear Everybody, The easiest way to make a problem harder is to try to make it easier. Instead, invert the problem and ask, “What would make it impossib…
Justin Mikolay
Dear Everybody, Anyone who wants to become a great creator is up against The 10x Creator, a creator ten times, 50 times, or 100 times more productive t…
Justin Mikolay
Dear Everybody, For months I’ve been fascinated by Morning Brew, and I decided to run an experiment. First, the fascination: Morning Brew is at the for…
Justin Mikolay
Dear Everybody, Today’s letter memorializes realizations I shared on Twitter earlier this year. One additional realization I’ve had in 2020 is I love a…
Justin Mikolay
Dear Everybody, This week I attempted a crazy experiment: I took everything I’ve written about writing and creativity, threw it into a doc, and summari…
Justin Mikolay
Dear Everybody, I channel successful creators in my personal life and at Gumroad. Here’s what I’ve learned from them in the past six months, in their o…
Justin Mikolay
Dear Everybody, On my first day as a speechwriter in 2009, General David Petraeus told me to buy a copy of the The Elements of Style, the classic handb…
Justin Mikolay
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